Ski Industry: multicultural audiences

Ski Industry: multicultural audiences

The opportunity to improve ski industry based on multicultural segment participation

 

The U.S. Demographics are diverse than ever in terms of audiences and this affects all the industries. The ski industry is another market that faces challenges in the next future.

According to ReachMulticultural, since the late 1970’s through today, skier numbers in the U.S. has remained relatively flat.  With the aging baby boomer population which is a key part of that number, the challenge of how to replace those skiers is at the forefront.  As populations change, especially in California and Colorado cities that feed many winter destinations, there are some efforts to reach out to different segments of the population.  But is it enough?  and will these populations be receptive?

Ethnic markets near ski areasDiverse audiences in San Francisco, Denver, Los Angeles, New York, and others are key to the success for winter destinations.

Chris Stanley, Alcance Media Group‘ CEO makes a point “While from experience, in the Tahoe area the importance of Hispanic / Asian populations is evident.  From the supermarket to the ski slopes, the influence of nearby multicultural audiences cannot be understated. Yet, what is way less evident is a consistent marketing effort to embrace the changing demographic.”

 

Visit Denver offers multilingual options for multicultural audiences.
 
For sure, there’s a lot for work to do. Most of the ski centers are just doing their first steps into this transitional process to focus on multicultural audiences. To set different Languages on their websites is not enough. They need to work consistently with the media plan and communications in order to reach effectively the right market.
 
Fortunately, some of them are going in the right direction from the use of new technologies perspective. This is the case of a 360° video ad, where combining immersive and experience with technology, the result is something amazing. Check the video out.
 
The 25 places you must visit in South America

The 25 places you must visit in South America

Source: http://www.worldofwanderlust.com/25-places-must-visit-south-america/Heading to South America for the first time? Don’t want to miss any of the places you must visit in South America? No worries! We’ve put together a list of the best places to see and visit in South America… 

1. Salar de Uyuni, Bolivia

uyuni

2. Santuario de las Lajas, Colombia

colombia

3. See the Milkyway over Lake Titicaca, Peru

milkyway

4. The River of Five Colours, Colombia

river five colours

5. Mount Fitzroy, Argentina

fitzroy

6. Hand of the Desert, Atacama, Chile

hand desert

7. World’s Most Dangerous Road, Bolivia

Read more: Bike riding Death Road in Bolivia

world dangerous

8. Galapagos Islands, Ecuador

Galapagos

9. Machu Picchu, Peru

Read more: Visiting Peru for the first time: Everything you need to know

 

 

 

 

 

10. La Paz, Bolivia

Read more: This one time I went to La Paz, Bolivia

la paz

11. Swing at the End of the World in Banos, Ecuador

ecuador

12. Torres del Paine, Chile

Patagonia Chile

13. Easter Island, Chile

Read more: Visiting Easter Island

explora rapa nui

14. Rio de Janeiro, Brazil

Read more: Touring a Favela in Rio de Janeiro

Read more: The top 10 cities to visit in South America

Rio de Janeiro Contiki

15. Canopy Walk, The Amazon, Peru

amazon

16. Raquira, Colombia

colombia

17. Angel Falls, Venezuala

angel falls

18. Geysers el de Tatio, Chile

Atacama desert

19. Atacama Desert, Chile

Read more: Visiting the driest place on earth, San Pedro de Atacama

Read more: Atacama Desert in Northern Chile

instagram atacama

20. Barichara, Colombia

barichara

21. Iguassu Falls, bordering Argentina and Brazil

Read more: Being refused entry into Brazil – What do you mean I need a visa!?

Iguassu Falls

22. Cusco, Peru

Read more: 3 days in Cusco

Cusco_Peru

23. Buenos Aires, Argentina

Read more: 9 things not to miss in Buenos Aires

Buenos Aires Cemetery

24. Valparaiso, Chile

valparaiso

25. Sail to Antarctica

antarctica

Images 1-8; 11; 13; 16; 20; 23-25 sourced on Pinterest – Follow @worldofwlust on Pinterest for more travel inspiration!