Discover the City of Cusco in 360° video

by Edward Norton | Oct 14, 2019 | Cities, Mountains, Travel

Discover the City of Cusco in 360° video

Cuzco City

Cusco, located around 3,400 m (11,200 ft) altitude, near the Urubamba Valley of the Andes mountain range in southeastern Peru, is the capital of the Cusco Region and of the Cusco Province. Its population was 428,450 in 2017.

From the 13th until the 16th-century Spanish conquest, Cusco was the historic capital of the Inca Empire. The Constitution of Peru designates it as the Historical Capital of Peru.

In 1983, Cusco was declared a World Heritage Site by UNESCO receiving the title “City of Cuzco”, becoming a major tourist destination with nearly 2 million visitors a year.

Check the 360°video out! Move the video in any direction to watch how Cuzco looks like.

360-degree Video, Sponsor by: Virtualmerse

Weather

Cusco has a subtropical highland climate, and it is usually dry and temperate, with two defined seasons. From April to September (winter) there is abundant sunshine and occasional nighttime freezes; July is the coolest month with an average temperature of 9.7 °C (49.5 °F) average. From October to March (summer), the weather turns cloudy and wet; November is the warmest month with 13.3 °C (55.9 °F) average. Temperatures range between −8.9 and 30 °C (16.0 and 86.0 °F).

In 2006 Cusco was found to be the spot with the highest average ultraviolet light level on Earth.

5 locations you have to visit

Plaza de Armas de Cusco: Known as the “Square of the warrior” in the Inca era, this plaza has been the scene of several important events, such as the proclamation by Francisco Pizarro in the conquest of Cuzco. Plaza de Armas was the scene of the death of Túpac Amaru II, considered the indigenous leader of the resistance.

Barrio de San Blas: A neighborhood of artisans, workshops and craft shops. It is one of the most picturesque sites in the city with steep and narrow streets and old houses built by the Spanish over important Inca foundations. It has an attractive square and the oldest church in Cusco, built in 1563.

Hatun Rumiyuq (“the one with the big stone”): This is the most visited street with the palace of Inca Roca (converted to the Archbishop’s residence), and the Stone of Twelve Angles (a marvel of ancient stonework) which is considered emblematic to the city’s history.

Convento e Iglesia de la Merced: Founded in 1536, destroyed by the earthquake in 1650, and rebuilt in 1675. It stands out for its Baroque Renaissance style cloisters, choir stalls, colonial paintings, wood carvings, and an elaborate monstrance made of gold and gemstones that weighs 22 kg (49 lb) and is 130 cm (51.18 in) in height.

Iglesia del Triunfo: Built in 1539, is the first cathedral built in Cusco on the foundations of the Palace of Viracocha Inca. Today, this church is an auxiliary chapel of the Cathedral. The main basilica cathedral of the city was built between 1560 and 1664.

Eduardo Reyes

Related Posts:

Advertising

Ski Industry: multicultural audiences

by Edward Norton | Mar 20, 2019 | Mountains, NoOutstream

Ski Industry: multicultural audiences

The opportunity to improve ski industry based on multicultural segment participation

The U.S. Demographics are diverse than ever in terms of audiences and this affects all the industries. The ski industry is another market that faces challenges in the next future.

According to ReachMulticultural, since the late 1970’s through today, skier numbers in the U.S. has remained relatively flat. With the aging baby boomer population which is a key part of that number, the challenge of how to replace those skiers is at the forefront. As populations change, especially in California and Colorado cities that feed many winter destinations, there are some efforts to reach out to different segments of the population. But is it enough? and will these populations be receptive?

Ethnic markets near ski areas Diverse audiences in San Francisco, Denver, Los Angeles, New York, and others are key to the success for winter destinations.

Chris Stanley, Alcance Media Group‘ CEO makes a point “While from experience, in the Tahoe area the importance of Hispanic / Asian populations is evident. From the supermarket to the ski slopes, the influence of nearby multicultural audiences cannot be understated. Yet, what is way less evident is a consistent marketing effort to embrace the changing demographic.”

*Visit Denver offers multilingual options for multicultural audiences.*

For sure, there’s a lot for work to do. Most of the ski centers are just doing their first steps into this transitional process to focus on multicultural audiences. To set different Languages on their websites is not enough. They need to work consistently with the media plan and communications in order to reach effectively the right market.

Fortunately, some of them are going in the right direction from the use of new technologies perspective. This is the case of a 360° video ad, where combining immersive and experience with technology, the result is something amazing. Check the video out.

Eduardo Reyes

Related Posts:

Advertising

The 25 places you must visit in South America

by Edward Norton | Jan 30, 2017 | Countryside, Culture, Desert, Home, Mountains, Seaside, Tips, Travel

Source: http://www.worldofwanderlust.com/25-places-must-visit-south-america/Heading to South America for the first time? Don’t want to miss any of the places you must visit in South America? No worries! We’ve put together a list of the best places to see and visit in South America…