Saint Augustine, Florida

Saint Augustine, Florida

St. Augustine is the second oldest city in United States territory after San Juan, Puerto Rico (founded in 1521), Even the first European known to have explored the coasts of Florida was the Spanish explorer and governor of Puerto Rico, Juan Ponce de León, the city was founded in 1565 by the admiral Pedro Menéndez de Avilés, Florida’s first governor.

Today the city of St. Augustine is a popular travel destination for those in the United States, Canada, and Europe. The city is a well-preserved example of Spanish-style buildings and 18th- and 19th-century architecture. St. Augustine is a very walkable city, with several oceanfront parks. The mild subtropical climate allows for a 12-month tourist season, and many tours operators are based in St. Augustine, offering walking and trolley tours..

One place to mention is the Castillo de San Marcos.The Castillo de San Marcos was a post of the Spanish Empire guarding St. Augustine, the first permanent European settlement in the continental United States.

During the 18th century, the Castillo went from Spanish control to British and back to the Spanish, all by treaty. The Spanish remained in power in Florida until the area was purchased by the United States in 1821. Called Fort Marion at this time, the Castillo was used by the U.S. army until 1899. The Castillo was made a national monument in 1924.

If you would like to visit virtually the castle, we invite you to enjoy the following video.

 

60th Anniversary: Torres del Paine

60th Anniversary: Torres del Paine

60th Anniversary: Torres del Paine

Torres del Paine National Park, in Chile’s Patagonia region, is known for its soaring mountains, bright blue icebergs that cleave from glaciers and golden pampas (grasslands) that shelter rare wildlife such as llama-like guanacos. Some of its most iconic sites are the 3 granite towers from which the park takes its name and the horn-shaped peaks called Cuernos del Paine. You’ll enjoy terrific wildlife-watching in Torres del Paine. See majestic condors wheeling in the pristine skies overhead. Look out for foxes, huemul or Andean deer and guanacos along the way, and if you lie in wait patiently, you might be lucky enough to spot the reclusive puma.

Ah! Don’t forget to Vote For Chile for the World Travel Awards: Vote Here!

Enjoy it virtually thorough this beautiful 360° photo (photo courtesy: Marca Chile). If you would like to watch more 360° photos and videos about Chile, visit: Chilein360.com!

Ski Industry: multicultural audiences

Ski Industry: multicultural audiences

The opportunity to improve ski industry based on multicultural segment participation

 

The U.S. Demographics are diverse than ever in terms of audiences and this affects all the industries. The ski industry is another market that faces challenges in the next future.

According to ReachMulticultural, since the late 1970’s through today, skier numbers in the U.S. has remained relatively flat.  With the aging baby boomer population which is a key part of that number, the challenge of how to replace those skiers is at the forefront.  As populations change, especially in California and Colorado cities that feed many winter destinations, there are some efforts to reach out to different segments of the population.  But is it enough?  and will these populations be receptive?

Ethnic markets near ski areasDiverse audiences in San Francisco, Denver, Los Angeles, New York, and others are key to the success for winter destinations.

Chris Stanley, Alcance Media Group‘ CEO makes a point “While from experience, in the Tahoe area the importance of Hispanic / Asian populations is evident.  From the supermarket to the ski slopes, the influence of nearby multicultural audiences cannot be understated. Yet, what is way less evident is a consistent marketing effort to embrace the changing demographic.”

 

Visit Denver offers multilingual options for multicultural audiences.
 
For sure, there’s a lot for work to do. Most of the ski centers are just doing their first steps into this transitional process to focus on multicultural audiences. To set different Languages on their websites is not enough. They need to work consistently with the media plan and communications in order to reach effectively the right market.
 
Fortunately, some of them are going in the right direction from the use of new technologies perspective. This is the case of a 360° video ad, where combining immersive and experience with technology, the result is something amazing. Check the video out.
 
Planning to travel to South America? What about the North of Chile?

Planning to travel to South America? What about the North of Chile?

Chile is an easy country to visit. For U.S. citizens entering Chile must have a valid passport. U.S. citizens traveling to Chile for recreation, tourism, business, or academic conferences do not need to obtain a visa prior to their arrival in Chile. A Tourist Card will be issued for a stay of up to 90 days.

Santiago is the capital of Chile; it’s a cosmopolitan city with excellent hotels, restaurants, bars and shopping from tiny boutique and craft fairs to giant shopping malls. There are many social and cultural attractions such as art galleries, museums, theaters, opera and ballet, lively nightlife, parks, etc.

Because Chile is a very long piece of land, its extremes are very different; the North is hot and the South is freezing. Well, if you prefer places plenty of sun, certainly the north should be your destination.

In the North of Chile there are thousand of impressive places for visiting and we would like to recommend one: San Pedro de Atacama. Here you can find unique regions like Valle de la Luna, flamingo populations, and sand dunes. For one of the most spectacular places to spend a sunset, do not skip the desert.

The following video is a 360-degree video compilation about the driest desert in the World, the Atacama Desert. To enjoy this immersive video, please click on the video and move it in any direction to watch everything around. If you are using a mobile device, simply drag and drop with your finger to move the point of view of the video  Enjoy it!

 

Because we know that is difficult to image a place like this before to travel but we would like to recommend a website where you can visit “virtually” this place in www.chilein360.com. For sure, you will like to be there in your next vacations.

El Tatio Geysers

El Tatio Geysers

El Tatio is ringed by volcanoes and fed by over 80 gurgling geysers and a hundred gassy fumaroles. Contrary to popular opinion it is not the world’s largest geyser field, but the third largest. The best time to see the geysers is 06:00, so make sure you wipe the sleep from your eyes if you want experience the awesome spectacle. Check it the most amazing Oasis in the dessert.

Watch your step – in some places, visitors have fallen through the thin crust into underlying pools of scalding water and suffered severe burns. Dress in layers: it’s toe-numbingly cold at sunbreak but you’ll bake in the van on the way back down.

 

Source: Mediamerse, Immersive Advertising

The 25 places you must visit in South America

The 25 places you must visit in South America

Source: http://www.worldofwanderlust.com/25-places-must-visit-south-america/Heading to South America for the first time? Don’t want to miss any of the places you must visit in South America? No worries! We’ve put together a list of the best places to see and visit in South America… 

1. Salar de Uyuni, Bolivia

uyuni

2. Santuario de las Lajas, Colombia

colombia

3. See the Milkyway over Lake Titicaca, Peru

milkyway

4. The River of Five Colours, Colombia

river five colours

5. Mount Fitzroy, Argentina

fitzroy

6. Hand of the Desert, Atacama, Chile

hand desert

7. World’s Most Dangerous Road, Bolivia

Read more: Bike riding Death Road in Bolivia

world dangerous

8. Galapagos Islands, Ecuador

Galapagos

9. Machu Picchu, Peru

Read more: Visiting Peru for the first time: Everything you need to know

 

 

 

 

 

10. La Paz, Bolivia

Read more: This one time I went to La Paz, Bolivia

la paz

11. Swing at the End of the World in Banos, Ecuador

ecuador

12. Torres del Paine, Chile

Patagonia Chile

13. Easter Island, Chile

Read more: Visiting Easter Island

explora rapa nui

14. Rio de Janeiro, Brazil

Read more: Touring a Favela in Rio de Janeiro

Read more: The top 10 cities to visit in South America

Rio de Janeiro Contiki

15. Canopy Walk, The Amazon, Peru

amazon

16. Raquira, Colombia

colombia

17. Angel Falls, Venezuala

angel falls

18. Geysers el de Tatio, Chile

Atacama desert

19. Atacama Desert, Chile

Read more: Visiting the driest place on earth, San Pedro de Atacama

Read more: Atacama Desert in Northern Chile

instagram atacama

20. Barichara, Colombia

barichara

21. Iguassu Falls, bordering Argentina and Brazil

Read more: Being refused entry into Brazil – What do you mean I need a visa!?

Iguassu Falls

22. Cusco, Peru

Read more: 3 days in Cusco

Cusco_Peru

23. Buenos Aires, Argentina

Read more: 9 things not to miss in Buenos Aires

Buenos Aires Cemetery

24. Valparaiso, Chile

valparaiso

25. Sail to Antarctica

antarctica

Images 1-8; 11; 13; 16; 20; 23-25 sourced on Pinterest – Follow @worldofwlust on Pinterest for more travel inspiration!