Discover the City of Cusco in 360° video

Cuzco City

Cusco, located around 3,400 m (11,200 ft) altitude, near the Urubamba Valley of the Andes mountain range in southeastern Peru, is the capital of the Cusco Region and of the Cusco Province. Its population was 428,450 in 2017.

From the 13th until the 16th-century Spanish conquest, Cusco was the historic capital of the Inca Empire. The Constitution of Peru designates it as the Historical Capital of Peru.

In 1983, Cusco was declared a World Heritage Site by UNESCO receiving the title “City of Cuzco”, becoming a major tourist destination with nearly 2 million visitors a year.

Check the 360°video out! Move the video in any direction to watch how Cuzco looks like.


 

Weather

Cusco has a subtropical highland climate, and it is usually dry and temperate, with two defined seasons. From April to September (winter) there is abundant sunshine and occasional nighttime freezes; July is the coolest month with an average temperature of 9.7 °C (49.5 °F) average. From October to March (summer), the weather turns cloudy and wet; November is the warmest month with 13.3 °C (55.9 °F) average. Temperatures range between −8.9 and 30 °C (16.0 and 86.0 °F).

In 2006 Cusco was found to be the spot with the highest average ultraviolet light level on Earth.

5 locations you have to visit

Plaza de Armas de Cusco: Known as the “Square of the warrior” in the Inca era, this plaza has been the scene of several important events, such as the proclamation by Francisco Pizarro in the conquest of Cuzco. Plaza de Armas was the scene of the death of Túpac Amaru II, considered the indigenous leader of the resistance.

Barrio de San Blas: A neighborhood of artisans, workshops and craft shops. It is one of the most picturesque sites in the city with steep and narrow streets and old houses built by the Spanish over important Inca foundations. It has an attractive square and the oldest church in Cusco, built in 1563.

Hatun Rumiyuq (“the one with the big stone”): This is the most visited street with the palace of Inca Roca (converted to the Archbishop’s residence), and the Stone of Twelve Angles (a marvel of ancient stonework) which is considered emblematic to the city’s history.

Convento e Iglesia de la Merced: Founded in 1536, destroyed by the earthquake in 1650, and rebuilt in 1675. It stands out for its Baroque Renaissance style cloisters, choir stalls, colonial paintings, wood carvings, and an elaborate monstrance made of gold and gemstones that weighs 22 kg (49 lb) and is 130 cm (51.18 in) in height.

Iglesia del Triunfo: Built in 1539, is the first cathedral built in Cusco on the foundations of the Palace of Viracocha Inca. Today, this church is an auxiliary chapel of the Cathedral. The main basilica cathedral of the city was built between 1560 and 1664.

 

You shouldn’t miss it, believe us.

Related posts: Machu Picchu, enjoy it in 360°

Eduardo Reyes

Machu Picchu, enjoy it in 360°

Machu Picchu, enjoy it in 360°

 

Machu Picchu​

Machu Picchu is located in the Eastern Cordillera of southern Peru, on a 7,970-feet mountain ridge. It is located in the Cusco Region, Province of Urubamba, in Machupicchu District, 50 miles northwest of Cuzco. The Urubamba River flows through this valley cutting towards the Cordillera creating a canyon with a tropical mountain climate.

Machu Picchu is open the whole year, and although peak season is July and August, you should always expect crowds, especially on Sundays.

Machu Picchu, built in the classical Inca style, with polished dry-stone walls, is the most iconic archeological site of the Inca civilization. It was constructed as an estate for the Inca emperor Pachacuti (1438–1472), but was abandoned at the time of the Spanish conquest.

Machu Picchu was declared a Peruvian Historic Sanctuary in 1981 and a UNESCO World Heritage Site in 1983. In 2007, Machu Picchu was voted one of the New Seven Wonders of the World in a worldwide Internet poll.

If you want to visit this amazing place, I will recommend you to check this Machu Picchu Hike And Routes – Complete Guide (With Video).

Believe me, don’t miss Machu Picchu. Otherwise, you will regret for your whole life.

Eduardo Reyes

Thanks to Promperú for the invitation. We were invited to participate in the 9th version of the Perú Service Summit 2019.

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Saint Augustine, Florida

St. Augustine is the second oldest city in United States territory after San Juan, Puerto Rico (founded in 1521), Even the first European known to have explored the coasts of Florida was the Spanish explorer and governor of Puerto Rico, Juan Ponce de León, the city was founded in 1565 by the admiral Pedro Menéndez de Avilés, Florida’s first governor.

Today the city of St. Augustine is a popular travel destination for those in the United States, Canada, and Europe. The city is a well-preserved example of Spanish-style buildings and 18th- and 19th-century architecture. St. Augustine is a very walkable city, with several oceanfront parks. The mild subtropical climate allows for a 12-month tourist season, and many tours operators are based in St. Augustine, offering walking and trolley tours..

One place to mention is the Castillo de San Marcos.The Castillo de San Marcos was a post of the Spanish Empire guarding St. Augustine, the first permanent European settlement in the continental United States.

During the 18th century, the Castillo went from Spanish control to British and back to the Spanish, all by treaty. The Spanish remained in power in Florida until the area was purchased by the United States in 1821. Called Fort Marion at this time, the Castillo was used by the U.S. army until 1899. The Castillo was made a national monument in 1924.

If you would like to visit virtually the castle, we invite you to enjoy the following video.

 

60th Anniversary: Torres del Paine

60th Anniversary: Torres del Paine

Torres del Paine National Park, in Chile’s Patagonia region, is known for its soaring mountains, bright blue icebergs that cleave from glaciers and golden pampas (grasslands) that shelter rare wildlife such as llama-like guanacos. Some of its most iconic sites are the 3 granite towers from which the park takes its name and the horn-shaped peaks called Cuernos del Paine. You’ll enjoy terrific wildlife-watching in Torres del Paine. See majestic condors wheeling in the pristine skies overhead. Look out for foxes, huemul or Andean deer and guanacos along the way, and if you lie in wait patiently, you might be lucky enough to spot the reclusive puma.

 

Ah! Don’t forget to Vote For Chile for the World Travel Awards: Vote Here!

Enjoy it virtually thorough this beautiful 360° photo (photo courtesy: Marca Chile). If you would like to watch more 360° photos and videos about Chile, visit: Chilein360.com!

Ski Industry: multicultural audiences

The opportunity to improve ski industry based on multicultural segment participation

 

The U.S. Demographics are diverse than ever in terms of audiences and this affects all the industries. The ski industry is another market that faces challenges in the next future.

According to ReachMulticultural, since the late 1970’s through today, skier numbers in the U.S. has remained relatively flat.  With the aging baby boomer population which is a key part of that number, the challenge of how to replace those skiers is at the forefront.  As populations change, especially in California and Colorado cities that feed many winter destinations, there are some efforts to reach out to different segments of the population.  But is it enough?  and will these populations be receptive?

Ethnic markets near ski areasDiverse audiences in San Francisco, Denver, Los Angeles, New York, and others are key to the success for winter destinations.

Chris Stanley, Alcance Media Group‘ CEO makes a point “While from experience, in the Tahoe area the importance of Hispanic / Asian populations is evident.  From the supermarket to the ski slopes, the influence of nearby multicultural audiences cannot be understated. Yet, what is way less evident is a consistent marketing effort to embrace the changing demographic.”

 

Visit Denver offers multilingual options for multicultural audiences.
 
For sure, there’s a lot for work to do. Most of the ski centers are just doing their first steps into this transitional process to focus on multicultural audiences. To set different Languages on their websites is not enough. They need to work consistently with the media plan and communications in order to reach effectively the right market.
 
Fortunately, some of them are going in the right direction from the use of new technologies perspective. This is the case of a 360° video ad, where combining immersive and experience with technology, the result is something amazing. Check the video out.